Reading Is Fun(damental)

March 1 was the kickoff of the annual Read Across America celebration, which falls on the birthday of the inimitable Dr. Seuss and highlights the importance of developing a love of reading at an early age. But what many don’t realize is that this day marks the beginning of a full year filled with events and promotions around reading to—and with—children. The National Education Association provides educators with materials (check out their new... Read More

Send a Different Message to Our Kids, Please

Gender-neutral toys—if one were to walk into the typical toy store, one would have no idea such a thing existed. The boys’ section heralded by huge yellow trucks, the girls area a celebration of pink: These stores predispose shoppers to think inside prescribed boxes. But what’s fun about that? The New York Times reported on Monday that with consumer research showing that more dads are buying the toys these days, new toys are being introduced... Read More

Back-to-School Shopping, New Century Style (Plus, a Most Enduring Pick)

Indulging in a well-deserved rainbow cookie after our shopping spree at The Children’s Place When I was in fourth grade I remember convincing my mom to buy me a copy of Seventeen magazine—quite a few years ahead of time, but it was aspirational, like Vogue to an adult, right? The September issue was the back-to-school bible, thick-spined with ads as interesting as the editorial stories. I pored over every page, dog-earing those with clothes... Read More

Stuff We ‘Like’: Heelys’ Mind-Blowing New Shoes

Ah, the dilemmas of childhood…Where do I sit at lunchtime? Does that boy think I’m cute? Should I get shoes with wheels or lights? Luckily, unlike school cliques and tween romances, your little one can stop fretting about that last one. Heelys reps say they’re “excited” about a few new styles the company is debuting this season that include both wheels in the heels AND motion activated LED-lights. (Finally!) Heelys new... Read More

Stuff We Like: Seuss-Inspired Bed and Bath Stuff

What would childhood be without the whimsical word play and vibrant characters of Dr. Seuss? I can trace my love of literature way back to bedtime readings of “The Cat in the Hat” and “One Fish, Two Fish” — two of the classics included in the Seuss-themed gift I’ve put together for my childhood friend’s daughter who’s turning 1 in April. While she won’t be reading them herself for a few years yet... Read More